9th International Academic and Professional Congress on Happiness
“Now more than ever: Promoting organizational environments where
happiness, social marketing, well-being, and emotions can flourish”
16-17 October 2025 University of Leon (Spain) – Faculty of Economics and Business
About the Congress
On behalf of International University Network of Happiness we are pleased to announce that the University of León will be hosting the 8th International Academic and Professional Congress on Happiness in October 2025. This is an annual in-person (and virtual) event organized by universities from the network aiming a friendly atmosphere and working environment for the presentation and discussion of the latest scientific and practical advances in the fields of economics of happiness, corporate wellbeing, happiness management, consumer happiness, consumer emotions and organizational communication (taking into account that also other contributions from other related disciplines in these knowledge fields are welcome). It also provides a chance for productive meeting, encouragement of collaborative projects and nurturing of international cooperation networking. Topics to be discussed during the event include, but are not restricted to:
- Happiness management in startups
- Happiness management and social marketing
- Happiness Management and AI
- Happiness management and corporate social responsibility
- AI and employee well-being: impact on motivation, mental health, and talent retention.
- Happiness-based leadership in digital transformation.
- Corporate governance and organisational culture for sustainable AI implementation.
- Ethical algorithms and customer experience strategies powered by AI.
- Well-being as a strategic tool for sustainable and responsible innovation.
- Emotions and leadership communication
- • Entrepreneurship and organizational wellbeing
- Sentiment analysis in the management of organizations
- Digital well-being and algorithmic transparency in user experience design
- Mindfulness and emotional intelligence in organizational decision-making
- Cross-cultural perspectives on happiness and leadership
- Emotional analytics and ethical concerns in customer data usage
- Employee happiness in remote and hybrid work environments
- Sustainable consumption and consumer well-being
- Consumer happiness and AI
- Consumer happiness and consumer emotions
- Economics of happiness
- Welfare economics and indicators
- History of wellbeing
- Other topics related to happiness, emotions and wellbeing
- Emotional engagement in online brand communities
- The role of social media influencers in shaping consumer well-being
- Consumer happiness in personalized digital marketing
- Sentiment analysis in online advertising strategies
- Virtual brand experiences and their effect on perceived well-being
Event Schedule
This isn’t another day-long session repeating the things we know. We’ve designed and framed them well, so every minute introduces a new concept and a different point of view to adopt.
Publishing opportunities
Possibility of publishing the full paper in one of the following JCR/SJR journals:
Management Research-The Journal of the Iberoamerican Academy of Management
Suma de Negocios
Revista de Estudios Empresariales-Segunda Época
International Journal of Internet Marketing and Advertising
Management Letters/Cuadernos de Gestión
Book chapter by TIRANT LO BLANCH Publishing (Scholary Publishers Indicators – Q1) for the best communications.
Meet the Speakers
Jane Roberts
Sr. Creative Designer
Hank Freeman
Web Developer
Tina Flores
UX Designer
James Scott
UX Analyst
Our Sponsors
Our bench of speakers includes some well-established and successful designers who are known to be ruling the industry for years. Join the seminar and take a step closer to being an expert.
